Your website might look great, but are visitors running into roadblocks when they want to book? This guide shows vehicle rental agencies how to use heatmaps to uncover hidden problems. You’ll know where renters click (or try to click), scroll (or don’t scroll far enough), and drop off before completing a booking. These insights expose exactly what’s costing you revenue. Learn how to track real user behavior with free tools like Microsoft Clarity, connect the data to Google Analytics, and turn more visits into bookings without spending more on ads.